QR Codes and Victoria’s Secret Panties

QR Codes have been around for almost 20 years. QR is short for ‘Quick Response’ Code (they can be read quickly by a smart phone app). They were first invented in Japan back in 1994 by Denso Wave – the parent company behind Toyota – for use in car manufacturing plants in order to help manage inventory. The full Wikipedia description is here.

QR codes can help you expand your brand story or retail offering.

Example: I have a large QR code on my business card that connects to my brand video and subsequent website.

You’ll find QR codes in use all over the place. In printed ads, on business cards, in place of tickets (at airports, railroads etc), printed on product packaging, on banners and other advertisements. The list goes on and on.


3 Great QR Code Examples

Victoria’s Secret Sexier than Skin

Australia Post Holiday Video Stamp

Don’t just send a gift this holiday — send a bit of yourself. Video Stamp.” A free feature for Express Post and Express Courier International, the service lets you add a QR-coded video stamp to your gift package. You can then scan the code and record a personalized message, about 15-seconds long. Recipients scan it again to play the message.

Think of the impact you could have sending a personalized message along with a creative present to one of your clients.


School QR Code

This isn’t as grand or extravagant as the others, but I definitely think it is innovative. Basically a University Professor decided to add QR codes to her office door, with immediate contact options for her students. Lots of utility here I think and the professor is clearly giving students every opportunity to connect.

8 Unique QR Code Campaigns Guerrilla Marketing Photo

QR Code Disasters

QR code for ants – Be sure to make it large enough to actually be scanned! Then test it yourself.

Using QR codes on a website – Unless you want to grab your friend’s smartphone to scan the QR code displayed on your phone, this isn’t going to work.

Don’t make me bend over – Think of how the average person will be scanning the code. On a bus shelter for example; if I have to bend over to try and scan, it probably won’t happen.

Safety first – People love putting QR codes on the back of cars in hopes that someone will scan it. Other than the occasional car passenger and person walking by, this is a terrible location for QR codes. If being on the phone texting is considered dangerous, I could only imagine someone trying to get close enough to the vehicle to hold his or her phone and scan a code. The only code that belongs at the back of a car is a QR code that dials an ambulance, because that’s where you’ll probably end up. Not safe!

Want to engage your customers through innovative QR code strategies and tactics? Lets talk. We have a number of great creative solutions and the know how to get it done.

It all starts with a call or a simple”email Hello”.

Author Todd Marcotte

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